R. Morton: The Emerging Trend in Hospitality is Investing in Leisure Resorts

In the ever-evolving world of hospitality, the success of hotels now largely hinges on their ability to adapt and innovate amidst rapid changes and challenges. A key trend shaping the industry landscape is the growing demand for resorts and leisure services.

Rod Morton, CEO of Greenspan Projects Ltd, shared his insights at the 45th Cyprus Hotel Summit & Exhibition organized by PASYXE, shedding light on the current developments in the hotel and resort sector.

Morton highlighted the importance of resorts and hotels investing in leisure activities, offering examples of successful management and new customer acquisition during his fireside chat titled "Uncover Your Hidden Revenue."

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The rising trend of investing in leisure activities and centers is seen as a tangible investment, benefiting countries by attracting visitors who stay longer to enjoy the offered attractions. Such investments not only enhance visitor experiences but also significantly increase revenue for hosting businesses, as guests tend to spend more on food and drinks during their stay.

During the discussion, Morton pointed to celebrities who have invested in this sector, such as golf resorts in warm climates like Florida, USA, showcasing the vast potential for sunny destinations like Cyprus.

This emerging trend underscores the shift towards creating more engaging and diverse experiences for guests, indicating a bright future for the hospitality industry focused on leisure and recreation.