ΠΕΡΙΓΡΑΦΗ

We live in an everchanging business environment where the digital world and it’s constant development across numerous areas of business has had, and will continue to have an enormous  impact.  This is especially true of the Banking sector and the way it operates across a large spectrum of areas, including customers, personnel, new initiatives, products, projects, systems and social media.

Banking professionals who are involved in the changing digital marketplace need to have a high level of understanding of what it actually means to be digital. Particularly, those who are involved in changing banking models, innovation, technology, regulation in retail and commercial banking, cyber-security and social media, just to mention a few vital areas, must have the relevant and updated knowhow to help their organisations move forward in this increasingly competitive environment.

ΣΚΟΠΟΣ ΣΕΜΙΝΑΡΙΟΥ

By the end of the programme the participants will be able to:

• Develop an understanding of what it means to be digital – or are you just digitising a process?
• Improve your understanding of digital banking strategies, business models, technologies and ‘outside-in’ customer approaches
• Better understand the digital banking landscape
• Compare and contrast dominant players, strategies, drivers for success and barriers to entry
• Consider frameworks for embedding digital across customer touch points
• Understand digital banking strategies to develop new ideas for cultivating customer-centricity
• Discover the ‘perfect storm’ that gave rise to digital and challenger banks
• Explore the threats from potential and actual non-bank disruptive entrants
• Examine your competitive digital landscape
• Develop your understanding of improved performance through digital
• Consider frameworks for embedding digital across customer touch points
• Assess digital impacts on workforce communication and collaboration
• Explore and consider solutions to growing threats and spiralling costs of security breaches, cyber fraud and identity theft.

ΣΕ ΠΟΙΟΥΣ ΑΠΕΥΘΥΝΕΤΑΙ

Executives and Banking Managers and Leaders working in, responsible for, or interested in changing banking models, innovation, the impact of technology and regulation in retail and commercial banking, and who lead change in these areas.

ΠΕΡΙΣΣΟΤΕΡΕΣ ΠΛΗΡΟΦΟΡΙΕΣ

• Digital Banking Market Place – Drivers of change
• Traditional Banking to Digital Banking – the issues of Legacy Systems and Culture
• New Digital Banks – Specialist, Challenger or Neo Bank?
• The threats from Big Tech and others
• Traditional and Digital Business Models in banking
• Channels to market – Omni Channel, Multi-channel, or no channel?

• Cost Implication for existing banking and new architecture
• Universal banking and new technology
• Technology – Buy, Build or License?
• Creating the Marketplace
• Open Banking: Advantages and Disadvantages

• Customer Segmentation
• Impacts on Customer Acquisition
• The Impact and influence of Social Media
• Measure what matters

• Regulation impact on Digital Banking
• Managing Operations & Operational Risk
• Staying Safe: Cyber Risk
• Global Regulation Differences – some Digital Banks Abroad

• Talent – How to identify your needs
• How to make the learning and changes work in your organisation