George Zervides holds an MBA from the Maastricht School of Management. He is a certified trainer and he is appointed by organisations to deliver trainings and workshops in the fields of Soft Skills, Marketing Strategy, Corporate Culture, Client Management and Branding. He has served the advertising industry in managerial positions for more than 20 years before launching his own marketing & branding consultancy. He calls himself a “Brand Believer” and his portfolio includes numerous local and international brands and organisations. He is the founder and CEO of the Cyprus Marketing Youth Society (Cy.M.Y.S). He is also a part time lecturer at the University of Nicosia where he teaches Marketing, Advertising and Brand Marketing. He is invited as a keynote speaker and chairman to various seminars and conferences. 

George Zervides believes that 85% of ones problems can be solved by developing Soft Skills.  Solving the other 15% requires good meditation skills. Wine can also help.