ΠΕΡΙΓΡΑΦΗ

The Executive Education Centre of CIIM of Cyprus, in partnership with the Bologna Business School of the University of Bologna and the University of Applied Sciences & Arts of Southern Switzerland, is proudly announcing the organising of the Humanistic Marketing Executive Seminar.

The 3-day course aims to provide managers and professionals in the areas of Sales, Marketing, HR and Customer Management highly specialised training which covers the novel theoretical approaches, practitioner’s experience and case studies from the real world.

Amongst the esteemed speakers are authors of the book “H2H Marketing: The Genesis of Human-to-Human Marketing” (2021, Springer), Philip Kotler who is considered “the father of modern marketing”, Waldemar Pförtsch, Senior Marketing Professor at CIIM and Uwe Sponholz, Professor of B2B Marketing and Strategic Management at the FHWS University of Applied Sciences Würzburg-Schweinfurt.

ΠΕΡΙΣΣΟΤΕΡΕΣ ΠΛΗΡΟΦΟΡΙΕΣ

Programme Schedule

Session 1 (OnLine): November 24, 2022 (SUPSI, Lugano Switzerland, (Suglio Building, Auditorium, 1st floor) - Online

Session 2 (OnLine): December 15, 2022 (Cy-CIIM, Nicosia Cyprus, (Nicosia Campus, R.002, ground floor)

Session 3 (OnLine):  January 19, 2023 (bbs BBS, Bologna Italy, (Villa Guastavillani)

Structure & Calendar

The programme consists of 3 inspiring sessions with the course faculty on Thursdays, from 13:00 – 17:00 (GMT+3)

NOVEMBER 24, 2022 LUGANO, SWITZERLAND + ONLINE

13:00   Ivan Ureta – The Application of H2H Marketing
13:30   Alessandro Merli – Beyond 2022 – sociological and socio-economic developments
14:30   Waldemar Pfoertsch – The Genesis of H2H Marketing
15:30  Federico Gavioli – Medtronic H2H Marketing applied
16:30   Philip Kotler – My Life as a Humanist and Q&A
17:30   Reception

DECEMBER 15, 2022 NICOSIA, CYPRUS + ONLINE

13:00   Waldemar Pfoertsch – The framework of H2H Marketing
14:00   Francesco Flammini – Digitalization and Cyber-Physical Systems Interaction
15:00   Uwe Sponholz – Methods and tools in Design Thinking
16:00   Angeline Nariswari – Service-Dominant Logic: Theoretical Foundations and Directions
17:00   Theodore Panayotou – Implications of Humanistic Marketing
18:00   Reception

JANUARY 19, 2023 BOLOGNA, ITALY + ONLINE

13:00 Fabio Ancarani – Humanistic Marketing
13:30 Roberto Grandi – Digital & Humanistic Culture in Bologna
14:30 Marco Zaffalon – Artificial intelligence and Humanistic Marketing
15:30 Vivek Hattangadi – H2H Marketing – From The Pharma Perspective
16:00 Aurelo Gisco – Humanistic Marketing and Wellness, Key Success Factor in Ultradent
16:30 Round Table – Humanistic Marketing
17:30 Reception