ΠΕΡΙΓΡΑΦΗ

For Cyprus-based companies, setting up an international operation from scratch or even expanding their existing international operation to new markets presents a challenge. Companies have the following areas are of particular concern:

• Identifying new (or expansion) markets
• Validating new (or expansion) markets
• Setting up an internationalization strategy
• Matching target markets to a fitting internationalization strategy
• Promotion of products and services for entering a new market or expanding operations in an existing market

In order to deal with the issues identified above firms must acquire the right analytical tools and identify the right resources for assessing:

• The internationalization potential of the different markets
• The attractiveness and other characteristics of each market
• The competition in each market
• The different types of international strategy
• The relative merits of different market entry/expansion modes
• The different marketing mix strategies

Program Focus

• International Strategy
• Internationalization Potential
• International Competitive Advantage
• Market Selection
• Mode of Entry
• International Promotion

The programme is approved by the HRDA (ΑνΑΔ) – Human Resource Development Authority in Cyprus as Vital Importance, therefore the participation fee is fully subsidized, allowing up to three participants per business entity to attend without cost.

ΣΚΟΠΟΣ ΣΕΜΙΝΑΡΙΟΥ

Key Outcomes

• Evaluate the internationalization potential of various markets, considering factors such as market demand, competition, and regulatory environment.
• Recognize and leverage sources of competitive advantage in international strategy, including factors like expertise, reputation, and network capabilities.
• Identify and differentiate between the four main types of international strategy, namely export strategies, licensing and franchising, strategic alliances, and foreign direct investment.
• Prioritize markets for entry or expansion based on comprehensive assessments of market attractiveness, potential growth, and alignment with organizational objectives.
• Analyze and compare different modes of market entry and expansion, weighing factors such as cost, risk, control, and scalability.
• Develop and select the most suitable promotional mix tailored to their company’s unique characteristics and requirements, considering elements like advertising, public relations, digital marketing, and personal selling strategies.

ΣΕ ΠΟΙΟΥΣ ΑΠΕΥΘΥΝΕΤΑΙ

• Managers who are responsible for the international development, strategy and promotion of the business.
• Marketing managers
• Internationalization managers
• Business Development Managers
• CEOs/Directors
• Board Members
• Owners/Founders

ΠΕΡΙΣΣΟΤΕΡΕΣ ΠΛΗΡΟΦΟΡΙΕΣ

Benefits for your organization

• Enhance the international competitiveness of their organization by effectively identifying and evaluating international market opportunities, leveraging competitive advantages, and selecting optimal internationalization strategies.
• Facilitate informed decision-making processes within their organization regarding market entry and expansion, leading to more strategic and successful international expansion efforts and increased profitability.
• Strengthen the brand presence and market positioning of their organization in international markets through the development and implementation of targeted and effective promotional strategies, ultimately driving business growth and sustainability on an international scale.

This programme includes:

• 14 hours in classroom (online) training
• Half-day private company consultation.
• Participants will receive a signed Certificate-of-Attendance issued by the Executive Education Center of the University of Limassol and bearing the approved logo of the Human Resource Development Agency of Cyprus (ΑνΑΔ).