Irene is a social impact strategist leveraging 20 years + of experience having held leadership positions in organisations from various industries such as advertising, NGO/fundraising & marketing/ PR having used CSR and Sustainable Development disciplines in both the business and civil society sectors.  Irene is the founder and Managing Director of Grow Sustainability Consulting where she assists  organisations create shared value through positive environmental and social impact. With a strategic mindset, she contributes in formulating organisations' ESG Strategy and action plans using clearly defined KPI’s with the guidelines of Internationally acknowledged regulations, frameworks and initiatives, the composition of Corporate Sustainability Reports (she is certified in using the GRI standards), Sustainability Benchmarking and Assessment, Materiality Analysis, ESG Risk Management, Stakeholder engagement and purpose-led marketing advisory. 

Last but not least, she is a certified professional trainer in providing sustainability training. She regularly speaks at conferences and writes articles in the field of Sustainability and ESG. Irene is also Chairwoman of Grow Maritime, a subsidiary of Grow Sustainability Consulting, that specialises in ESG Advisory services directed at the Shipping and Maritime sector and a member of the CSR committee of the Cyprus Chamber of Shipping. She has also been appointed as a Board Member of the 2025 FIBA Eurobasket Organizing Committee leading the ESG sub-committee and advising on how to make the tournament as sustainable as possible. In her position as Head of Communication for the Louis Group she served as Head of the Louis Group’s Sustainability Committee reporting to the Board of Directors and responsible for putting together the annual Sustainability report. From that same position she has been responsible for marketing 27 hotel units and 9 restaurants in various markets such as the UK, Germany, Russia and Israel including the digital marketing strategy (25+ websites, 70+ social media channels, google ads, SEO). She has led various digital transformation projects and employee wellness programs, acted as the Group’s spokesperson and led its Crisis management unit. 

She also coordinated the Group’s Public Relations activities and other publicity. During her time at The Cyprus Anticancer Society as Head of Communication & PR she developed the Society’s communication strategy and action plan identifying areas for growth and at the same time she developed, implemented, promoted and evaluated fundraising and advocacy campaigns at a national level. She managed the Society’s press office, helped develop the Society’s data management system to build on stakeholder relations and managed the Society’s volunteer network to support the Society’s functions mainly with regards to fundraising. Irene worked closely with partners such as corporate sponsors, Ministries, Medical centres, universities and other stakeholders enhancing their engagement with the Cyprus Anticancer Society. At Telia&Pavla BBDO where she spent 13 years of her career, she acted as the agency’s Strategic Planner for clients in a wide variety of business industries such as the financial sector, telecoms, public affairs, education, FMCG’s etc.